Turns Out ‘Fight Club’ App Rumblr Was A Hoax…Thank God!
You know what? Most people are upset when they fall for something only to find out the whole thing was just a hoax, but I gotta say I don’t think I’ve ever been happier. Yesterday on the Casual Call-In Show I brought up a new app that was said to be launching that day. The app was called Rumblr and was basically a mixture of Tinder, Uber, and fucking ‘Fight Club’. It’s purpose was to find regular dumbasses to fight in random prearranged locations. I thought it was the first sign of all out anarchy and it did worry me a little bit that a company would be shitty enough to even launch an app like that. Luckily it was all just a hoax, apparently the company was actually a creative consulting agency called von Hughes, heres what they said about it:
“Rumblr started as a portfolio project to help us launch our creative consulting agency, von Hughes. We’re a team of college dropouts with backgrounds in marketing, design, and engineering. Rumblr came about organically as a funny idea amongst a group of friends, but quickly budded into an opportunity to showcase our branding skills. Within a day or two, VentureBeat picked it up as a news story and, within another day or two, it spread to over two hundred news outlets globally. We saw it as an opportunity to show the world our ability to produce a brand and market a product, and that’s what we did. This is our attempt to turn this entire story into something positive. We’ve collectively slept for twenty hours the last three days producing the web application, managing social media marketing efforts, and pursuing news coverage. Rumblr became a relevant topic in multiple countries, cultures, and languages. We understand that some of you were genuinely looking forward to using an app like Rumblr, and we’re sorry to disappoint. However, if you still are truly wishing to release some built-up angst, consider fighting more pressing issues such as gang violence, domestic abuse, and at-risk youth culture.”
So I guess they were trying to teach society a lesson?
[Source: Bleacher Report]